TV Commercial

Creating this TVC for Samina Cosmetics’ lip pencils was all about capturing the feel of the product. We focused on crafting a dynamic, rhythmic flow that would resonate with the brand's youthful and modern identity. Every shot was carefully planned to highlight the pencils’ key qualities: smooth application, bold pigmentation, waterproof formula, and variety of shades.

Close-ups emphasized the precision and texture, while rhythmic transitions showcased the rich palette of colors in an engaging sequence. The result was a visually captivating video that not only celebrated the product but also mirrored the confident and creative spirit of its users.